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Entries in Zumba (16)


What exercise ‘truths’ are actually myths?

A couple interesting partnerships in this edition of This Week in the Fitness Industy.

First Lady Michelle Obama and Big Bird team up to celebrate the third anniversary of the Let's Move! campaign. Not to be outdone, Lil John and Zumba will release the rapper's latest single.

Also, Life Time Fitness exceeds revenue expectations and exercise myths are dispelled.

Don't forget a roundup of news from the IHRSA blog.

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There may not be any stopping the Zumba express

Oftentimes there is just enough room to move in crowded Zumba classes. (Photo courtesy of Zumba Fitness LLC)When Alberto Perlman and Beto Perez, two of the three founders of Zumba, met in a Miami coffee shop, the two hardly had two quarters to rub together, as the saying goes. But they decided there was a demand for the product that Perez had created. 

Now 11 years later, the company – the third member of the founding team is Alberto Aghion, chief operating officer – is so popular whatever it touches turns to gold. 

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Parisi, 24 Hour Fitness combine for youth training program

24 Hour Fitness and Parisi Speed School will collaborate on a new training program intended for youth. The program is geared toward improving fundamental athletic skills, speed, quickness and self-esteem for ages 7-17. 

The partnership will begin at the new 24 Hour Fitness Super-Sport clubs in San Diego and Livermore, Calif., slated to open in late December. The two clubs will have custom outdoor training areas, and offer approximately 20 classes per week in addition to one-on-one training sessions with certified Parisi Speed School coaches. 

Also in This Week in the Fitness Industy:

  • Titan acquires seven new clubs
  • Coca-Cola calculator
  • Top fitness vacation destinations
  • IHRSA blog entries from the past week including Zumba and Anytime Fitness 
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Zumba moves into the video game world

Just in time for the holidays, ultimate brand  Zumba is unveiling a video game. That’s right, a video. 

Pegged as the first video game that is also a workout, Zumba Fitness Core will be available on Nintendo Wii and Xbox and will “sculpt your abs within an exhilarating dance-filled, total body workout.” 

Also in This Week in the Fitness Industry:

  • Restructuring at Fitness First
  • Former Apple CEO may have best fitness device yet
  • Learn from your workout
  • Planet Fitness finds investor 
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    Stand-up paddling is a great workout for body and mind

    PHOTO COURTESY TRIPADVISOR.COMIf you live along the coast you would be hard-pressed to not see people standing on surfboards and paddling around. 

    Stand-up paddleboarding (SUP as it often called) was made popular by surfer Laird Hamilton about 10 years ago, but has been around for hundreds of years as it was a mode of transportation by Native Americans. Now, according to the Outdoor Industry Assn., 1.24 million people did SUP last year, an 18% increase from the year before. 

    The beauty of the SUP is that it gives you an overall workout – both body and mind. Even if you are in still water you will use muscles from head to toe – feet, legs, back, arms, and your core. Other area will be worked just from balancing on the board. The intensity of the workout can be upped if you are going upstream in a river or in the ocean, battling waves. 

    Also in This Week in the Fitness Industry:

    • Tips for staying on course in summer
    • Zumba Love introduced
    • Fitness chain for sale

    Click to read more ...