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Entries in Waldyr Soares (1)

Tuesday
Aug262014

IHRSA/Fitness Brasil going strong at 15

Fitness Brasil President Waldyr Soares opens the 2013 show.When the IHRSA/Fitness Brasil Latin American Conference & Trade Show first opened its doors 15 years ago it was a much different event than the one Latin American and South America will see this week.

Then again, it’s not like the event that Fitness Brasil President Waldry Soares put on in 2000 was the norm.

Back then the industry it was about physical education – working your body to look the best it could. There was little about health prevention and quality of life. He went for it regardless of perception and the norm.

"Fifteen years ago, there were no academies in the knowledge that physical exercises were important for longevity. Everyone worked out, but only from the perspective of body worship,” said Soares, in Fitness Business magazine. “Over time, medical research and laboratory examinations made that society passed to understand physical activity as the cheapest remedy, which helped leverage our enterprise.” 

Click here to read on about education, trade shows and a new publication to be unveiled.

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