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Entries in virtual group exercise (3)


Fast-forward stage for Fitness on Demand, virtual group exercise

It’s hard to believe that Lift Brands launched Fitness On Demand (FOD) just three years ago, in early 2011. So much has happened since then, propelling the company to grow far beyond expectations.

Based in Excelsior, Minnesota, FOD delivers digital group exercise so that clubs can offer classes more efficiently and at a lower cost than with live instructors - any time members want to work out. Just a year after its debut, the nascent firm was already boasting a roster of 60 different offerings that were being presented at more than 250 fitness facilities worldwide.

Fast-forward two years, and we mean fast. In that time, FOD has expanded in nearly every conceivable category: from 10 to 33 employees; from 60-plus to more than 600 unique titles; to a presence in approximately 1,000 facilities across the globe; and to year-over-year revenue growth, in 2013, of 130%. “It’s been crazy, but fun,” observes Garrett Marshall, the company’s business development director.

Read on to see more about Fitness on Demand's past, present and future.

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Technology changing how we train

Lots of talk about technology and latest trends in This Week in the Fitness Industry.

Among the items are an the owner of fitness chain giant Snap Fitness is hoping to score a TKO, while college students have invented a 3D body scan that is being beta tested in southern Virginia clubs. Not to be outdone, a startup has created a workout wristband that shocks you when you miss goals.

Read additional information on these, and more, in This Week in the Fitness Industry.

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Virtual group exercise has become a reality

Photo courtesy of Wexer VirtualFor those who participate in a group exercise classes most likely these scenarios have presented themselves to you:

  • you go to the gym specifically for a class but it is full
  • there are no classes available at the times you can get to the gym
  • you get in a class but the instructor is caught in traffic, is sick, or just doesn’t show up. 
  • Over the past few years many clubs have started to offer classes in a new way where none of those, and other, issues, can arise. 

    Virtual exercise classes is a new phenomena that allows a club to either offer a class on a schedule so interested parties can participate with other members, or, allow members to click play on the pre-recorded instruction video on their own, making the offering available whenever the club is open. All of this can be offered without a staff member present. 

    Read on for the rest of the story.

    Click to read more ...