The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in Trend Report (6)

Thursday
May152014

Get an understanding of retention and attrition with free webinar

Retention and attrition are two magical words in the health and fitness club world. One looks at the members leaving your club, while the other is the ability to keep members there and signing them up year in and year out.

If you are able to control both of these numbers in your favor then your bottom line will look mighty fine, with other line items – like non-dues revenue, for example – falling into place.

Numerous reports and research on these subjects are among the many benefits afforded to IHRSA members. Also are free webinars.

On Wednesday, May 21, 11 a.m. to noon (EDT), IHRSA is offering both. Reduce Attrition Using IHRSA Research, presented by Melissa Rodriguez, senior Research manager, is a free webinar that will delve into two free-to-IHRSA members reports – The Member Retention Report and Trend Report – that focus on retention and attrition. The webinar is sponsored by Cybex.

Learn more about the webinar by reading the entire story.

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Tuesday
Apr012014

Latest Trend Report points out various growth opportunities

The latest IHRSA Trend Report shows that Millennials (Generation Y) is playing a big part in health and fitness club membership reaching all-time highs for the quarter ending June 30, 2013.

More than one-fourth (27%) of those in Generation Y (ages 21-30) reported belonging to a club. It is the highest of any generation., according to numbers from the second and third quarters of 2013.

The IHRSA Trend Report, published quarterly in partnership with Leisure Trends Group, is focusing on health club consumer behavior of American ages 16 and older for the latest report, Volume 3 Issue 3. 

Read the latest IHRSA Trend Report for much more information.

Click to read more ...

Thursday
Dec052013

Get fitness trends, consumer attitudes in Trend Report ... anytime

What would it mean to your club if you had this information at your fingertips?

  • Membership is directly correlated to income level. Thus, offering tiered membership options is the best way to attract the members with a variety of price points.
  • Clubs should offer group exercise sessions or member socials to encourage unmarried consumers to come out and get to know other members of the health club facility.
  • The majority of members keep coming back to use their health club to get or stay in shape and for overall health and well-being.
  • Women are more likely to cite the convenience of the location (64%) as an attraction to belonging to their current health club.

Of course information like this could do wonders on memberships, retention, sales, advertising, programming … really every aspect of your club today and in the future.

Read on for more and how to get the Trend Report.

Click to read more ...

Wednesday
Nov202013

Technology council conducting survey for trend report

For those who are not comfortable with it, they avoid it at all costs. If you are adept then it is welcomed it with open arms.

Either way, technology in the fitness industry is here to stay. Not only should it be part of everyday life but, if you want your business to survive, it really needs to be incorporated into all areas.

To help get everyone up to speed on what is out there, how different levels of the company should be using it, and what your peers are doing, the Fitness Industry Technology Council (Fit-C) is conducting an online survey that will be used for a technology trends report that will be available in 2014. The report will be free and shared with IHRSA.

Read on to see more about the technology survey and how to participate.

Click to read more ...

Tuesday
Jun042013

Learn about club trends with different genders and generations

Attitudes and perceptions of fitness clubs by gender and generational groups is the subject of this quarter’s IHRSA Trend Report, Volume 3, Issue 1, which was released last week.

The findings show that catering to woman can be a key component to not only retaining members but bringing in new ones.

A little more than one out of every four women list access to group exercise classes as a reason to stay with a club. For men, that number is less than 20%.

For more, read on.

Click to read more ...