The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in transition (1)

Wednesday
Aug082012

Clubs have to be ready for change when summer ends

 

For many sports and fitness clubs around the world, the transition from summer to the fall, and beyond, doesn’t always mean a huge change in membership or visits. 

That doesn’t mean they just sail into a 9-month or so time frame when kids are in school, college students are back on campus, teachers are off to work again, or vacations and trips are no longer keeping members away. 

While overall numbers generally don’t fluctuate a whole lot, where those numbers are often do. No longer is the middle of the day – always a hectic time during the summer – the time when youth arrive. Adults now will come during school or after work. 

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