The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

Join | Renew
Pledge Your Support

 

Entries in Trailhead (1)

Wednesday
Sep122012

Come out smelling good by taking a look at your locker room

Optimal Design Systems International's work at Lux Fitness in Westerly, R.I.Most fitness, sports and health club owners and general managers will tell you that the two most important areas in their facility to impress current and potential members is the lobby and the locker rooms. 

Of course the gym floor, class space, courts and other spots are important, but there is only so much you can do in those areas to pull away from your competition down the street. 

So – not unlike the return on investment of your home’s bathroom and kitchen – money spent well in the locker room and lobby can, in some cases, make a break a sale, retaining a member or positive word-of-mouth. 

And as far as the locker room is concerned, in some cases it needs to knock people’s socks off (before they take them off themselves, I guess). 

Click to read more ...