The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in testimonials (1)

Wednesday
Feb132013

Testimonials are more than a pat on the back

Dawn is a mother of two who works two jobs. She recently went through a tough stretch and was looking to get stronger, both physically and mentally.

Eli, who in his 50s wanted to go skydiving. However there is a weight limit and he needed to lose in excess of 75 pounds to get to 220. He is about halfway there, but is determined to make his goal and jump out of that plane.

In both cases the real-life events, emotions and feelings are ways to better market the club, practically dropped on someone’s desk. The health and fitness industry is filled with so many inspirational and feel-good stories that it makes sense to use them to not only drive up membership numbers but to get others to make, and hopefully, attain health- and fitness-related goals.

Using testimonials is one way many clubs make marketing and advertising more human.

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