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Entries in technogym (5)


Promoting exercise, one sport and one week at a time

Do you want to learn about hoq equipment companies make working for them enjoyable? Maybe you are interested in an Australian couple who are taking their son on a 50-week journey to try 50 different sports in order to teach him, and anyone else, the importance of exercise? 

That isn't all. We have a story about how exercising can help smokers stop. Finally, Dutch speedskaing may be the inspiration for the next big fitness class.

Read more on all of these in This Week in the Fitness Industry.

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New CrossFit documentary is out

David Castillo Dominici / FreeDigitalPhotos.netThis Week in the Fitness Industry has stories on four big-wigs in the industry.

Two entries look at companies that are stronger than ever, while another company and its brand is super-hot. Finally, the last story is about an organization that is trying show the personal stories of its members.

Check out This Week in the Fitness Industry and stories on Technogym, CrossFit, American Council oin Exercise and Apple.

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Much has already happened in 2014

We are less than two weeks into the new year and already so much has happened in the health and fitness industry.

And seeing many of us are still catching our breath from the holidays, as well as the frigid cold across the U.S. due to the Polar Vortex, we are doing a recap of some of the big news from IHRSA members. 

Of course, all of this can be found daily on the IHRSA blog.

Read on to see what Technogym, LA Fitness, Crunch Fitness, Celebrity Fitness, FIT-C and Active Sports Clubs has been bisy doing.

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Trade show profile: Technogym 

Technogym doesn’t need to bring in celebrities to attract trade show attendees to its booth. Consider it a bonus. Tra Thomas, 3-time pro bowl offensive lineman for the Philadelphia Eagles, and Josh Holland, trainer for Madonna, will be at booth 1549 to tout the products of the New Jersey company. 

And there is plenty to talk about - from cardio, strength and functional training, to the wellness cloud and Technogym Ecosystem. 

For more on what Technogym has to offer, read on.

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Life Fitness report: 75% use technology during workout 

Technology does wonders for everyone in everyday life. Computers, scanners at the grocery store, ATMs, and the list goes on and on.

Now, according to a Life Fitness survey, 3 out of every 4 people working out use some sort of technology. And even more important: more than half cite the technology as one of the main reasons they met their goals. 

Other interesting tidbits from the survey:

  • 33% of those polled said they would consider changing gyms for more, and better, technology
  • 62% use technology outside of the gym 

Also in This Week in the Fitness Industry:

  • Zamzee introduces a fun way for youth to work out
  • Jillian Michaels has group fitness workout
  • Technogym opens Wellness Campus
  • 10-minute workout may be enough 
  • Click to read more ...