The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in Tad Dunsworth (2)

Wednesday
Jul092014

Members: group exercise aids retention rates

Group exercise is huge. Anyone who has stepped in a club in the past couple years can see that. 

Now that there is a good sample size to see what the effects of more classes, more variety, and specialized classes in a group format are, club owners and manager are starting to realize the importance.

Any good club manager is sure to check out his or her clubs’ group exercise participation, percentage of members who take part, and what are the retention rates of those who enroll in classes. 

Last week IHRSA provided its members with some new numbers to check out, in IHRSA Member Retention Report, Volume 2, Number 2. And the facts show clubs exactly what they have been seeing inside their own walls - 88% of group exercise members retained their membership compared to 82% of gym-only members. The risk of cancelling was 56% higher in gym-only members compared to group exercisers.

See what IHRSA members think.

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Wednesday
Apr162014

Motivating those who have gone awry

The first quarter of the year is over and for many companies it is time to hit the books and spreadsheets to figure out the upcoming fiscal year’s budget. 

While that is true in the fitness industry, too, it is also the time to look at what happened at the start of the quarter. Specifically, this is about the time that all of those who joined the club at the start of the year, as well as those who made New Year’s resolutions to hit certain goals and to change their lifestyle, might be falling off the wagon.

Many clubs keep a keen eye on these two groups to make sure they don’t slip. Sometimes programs specifically re-motivating members are instituted, other times a health club is diligent on how members are faring and intervene  before they lose them.

Read on to see tips and examples of motivation.

Click to read more ...