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Entries in St. Simom's (1)

Wednesday
Jun062012

Creativity is key when summer rolls around

The uncertainty of the summer is a difficult time for gym and club owners. 

Between the influx of youth and families to the loss of members who prefer to take their exercise regimen outside of the club, it really is a guessing game. Then, for some areas, there is the return of those who travel south for the winter to take into consideration. 

There are many directions a manager can take when trying to decide what is best for their club. Do you plan more to placate those who have remained loyal or do you scale back so you can focus on the fall to winter months when the place is hopping? 

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