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Entries in soda (3)


Demystify workout myths

This Week in the Fitness Industry has related stories on workout myths and bad advice for fitness professionals, as well as a fitness app from a professional football player, soda size ban would target the right people, and a bricks and mortar location to learn about workout options.

Read on to learn more on all of the stories.

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Big names show support for NYC soda ban

PHOTO COURTESY RUSSELL BERNICE / FLICKRYou have seen on this website many examples that the soda ban in New York City would be one good way to combat the obesity epidemic in the United States (or in the Big Apple in this instance). We stress that there is much more needed other than the 60 or so less calories one would save from smaller soft drinks. 

That isn’t stopping many big names that are throwing support to Gov. Michael Bloomberg, who is pushing for the ban. Oprah’s fitness guru, Weight Watchers, President Bill Clinton and hip-hop’s Russell Simmons are few who have commented on his website. 

Also in This Week in the Fitness Industry:

  • Madonna fitness DVDs
  • School opens Fitness Trail
  • Benefits of children's exercise
  • New trade show in Ch

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NYC soda ban includes a call for more incentives for healthy behavior  

While banning super-sized sodas may be one way to attack the current obesity epidemic, Fox News was smart in recognizing another avenue that could be a huge asset in the fight: the Workforce Health Improvement Program (WHIP). This act would create a benefits system that offers the same benefit to employees who go to a fitness club as to those that work out at their office gym. The WHIP Act recognizes the important role fitness facilities play and will help increase memberships by eliminating tax and paperwork burdens.

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