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Entries in Sisters Athletic Club (3)


Clubs in small towns think outside the box

Sisters Athletic Club looks like many other lodges in the area, making members feel at home.A small club in a rural town can run into problems that the bigger outfits don’t encounter, like fewer members or less chances of raising membership numbers due to fewer prospects.

But that doesn’t mean there aren’t tricks to real in the new members or keep your current members in tow.

Two IHRSA members have come up with tried and true methods that have worked in their small towns. And the beauty is their ways could work in all markets in any country.

Read on to see the clubs and its ideas to compete.

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IHRSA program urges America to get fit

One of the beauties of Get Active America is a club can do as much as it wants or as little as it is able to, but it still gets the brand recognition from the 10-year-old IHRSA program and the National Physical Fitness and Sports Month - the two campaigns are running simultaneously. In the past  Get Active America had partnered with First Lady Michelle Obama’s Let’s Move! campaign and the Presidential Active Lifestyle Award.

Also, by participating, a club is viewed in its community as a business that is working to combat obesity and sedentary behavior.

More than 150 clubs are participating in the program this year, but registration is open throughout May.

IHRSA asks participating clubs to do as little as open its doors to the community for a week in May, although that is not required. Some clubs see the promotion as an opportunity to show both non-members taking advantage of no guest fees or membership dues as well as members unfamiliar with classes and programs at their club.

For more, read on.

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Everyone is family at Sisters Athletic Club

On the homepage of Sisters Athletic Club’s website it says, “It’s not your typical gym …. it’s a community respite.” 

If the mountain lodge look and feel from the outside doesn’t convince you of that, then the classical music playing in the lobby, which also doubles as an art gallery, just might.

The staff echoes that mentality by knowing all of the members by name, thus not needing to issue cards for entry. That is pretty impressive for a club that boasts 1,600 members (in a town of only 2,601 people!) 

And the website helps fellow members get on a first-name basis with the Featured Members page. There, members stories are told, with pictures, to make the club more homey.

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