The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in Shawn Stewart (2)

Monday
Aug182014

New way to sell memberships

When it comes to health clubs, what’s one of the most important, indeed critical, aspects of the operation?

The answer is: membership sales.

The most important aspect of the business, of course, is member service, but the sale comes first - you can’t serve a client until you have one.

That’s why, during IHRSA’s 33rd Annual International Convention and Trade Show in San Diego, no less than eight sessions were devoted to the topic. That’s also why, this month, CBI turns to the participants in one panel discussion, “Generating Leads and Positioning Your Sales Team for Success,” for their best thoughts on the subject.

The four - moderator Chuck Hall, Jason Reinhardt, Amanda Konigsberg, and Shawn Stewart - emphasize the importance of well-defined sales systems, the need to monitor key performance indicators, the critical role of referrals, the use of strategically sophisticated promotions, the seminal impact of social media, the centrality of community involvement, and the need to remain alert to changes in the greater membership sales environment.

See the entire story on new ways to sell gym memberships here.

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Thursday
Jan302014

Learn how your sales staff can adapt to economy in IHRSA webinar

Even though the economy is on the rebound, times are still tough. It is even more important to have a solid sales staff in order to get potential members in, and then turn them into members. 

IHRSA’s next webinar, sponsored by Cybex, “Marketing, Prospecting and Sales Skills for a Changing Economy,” will certainly help those still trudging through, due to the recent recession.

Shawn Stewart, general manager of Gainesville Health and Fitness in Gainesville, Fla., will lead the hour on Thursday, Feb. 6, 2 to 3 p.m. EST.

For more on Stewart's sales webinar, read on.

Click to read more ...