The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in shana martin (3)

Wednesday
Apr032013

Clubs need to have programs for older generation

Maureen Hagan presented a session during the IHRSA convention on catering to the older generation.Try these numbers on for size: every day for the next 17 years, 10,000 Baby Boomers will turn 65; the senior population will double, with the 85 and older segment the fastest growing part of the elderly population. 

So, what does that mean and why does the fitness industry need to know this? 

The next set of numbers may answer those questions for you. According to IHRSA, the number of health club members who are 55 years and older grew 343% from 1987 to 2003, compared to 180% for ages 35-54. 

Figure it out yet? 

The fitness industry certainly needs to be aware of the opportunity and responsibility in front of them, which is being cognizant of the needs for older populations, as well as knowing how to provide those needs. 

Read on.

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Wednesday
Jan232013

Coca-Cola's ad on its fight against obesity gets mixed reaction

Earlier this month the Coca-Cola company aired a commercial that claims it wants to be part of the solution and not the problem when it comes to the obesity epidemic. 

It has already sparked a ton of interest. And even though many viewers are not sure how genuine the company is being, whether it will follow through and do what really needs to be done, and if the 2-minute spot was really just a disguised marketing and advertising ploy, they still have a strong opinion. 

The 125-year-old company that has more than 650 beverages, including Coke, Diet Coke, Sprite, Dasani water and scores of others, portrayed itself as now one of the companies doing the right thing. It says they “can play an important role.”

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Thursday
Oct042012

Don't take safety in the club lightly

With so many people coming and going out of a health club every day, it is imperative for possible dangers to be nipped in the bud. 

A procedure many clubs employ in order to keep injury reports to a minimum is “sweeps” of the area. Usually this consists of a staff member walking through the club checking for problematic areas. This can include frayed wires, sharp edges, pulled-up carpet, loose pieces on equipment, among others. 

No amount of time used by an employee to find possible trouble spots is considered wasted. There are enough instances where injuries or health situations are out of the hands of the clubs. When a cut or slip can be avoided and doesn’t have to be logged on an injury report then it is a good thing. 

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