The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in Retention (18)

Thursday
Feb282013

Member retention webinar will keep you coming back

Image courtesy of nongpimmy at FreeDigitalPhotos.netHaving worked for a variety of companies and clubs, as well as many different positions, Vaughn Marxhausen is certainly qualified to lead the next IHRSA webinar. 

Marxhausen will moderate, Increase Member Retention by Creating a Positive Experience, on Thursday, March 7, 2 to 3:30 p.m. (EST). He is no stranger to IHRSA having been a webinar speaker as well as contributing to the popular Best Practices.

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Thursday
Jan032013

Next IHRSA webinar delves into member retention and customer service

In our business it is extremely important to be on top of member retention. With so many options out there for the consumers – some of them not even belonging to a gym at all – keeping those who help pay the bills happy is paramount. 

There are many ways to increase retention:  customer loyalty, strong customer service, offerings the competition doesn’t have, and more. 

The next IHRSA webinar, on Thursday, Jan. 10, from 2 to 3:30 p.m., will help those who have seen the retention rates fall, or never had very high numbers to begin with. 

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Thursday
Dec062012

Get key metrics, data and analyses with Profiles of Success

As a business, it is imperative the product gets a foothold in your market and the name of both the product and company is in the minds of consumers. And, of course, doing what it takes in order to make a profit tops the list.

To do any of these sometimes knowing what your peers and competition is doing can make or break a company. To that end, IHRSA has developed many publications, surveys and other research data in order to assist the fitness and sports club community in growing and serving the consumer.

This week IHRSA released 2012 IHRSA Profiles of Success a comprehensive report featuring a detailed analysis of performances from the top health and fitness clubs. Included in Profiles are key metrics like revenue and membership growth, payroll, member retention, non-dues revenue and EBITDA.

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Thursday
Oct112012

New survey allows clubs to see how they compare to competition

One thing IHRSA strives to do for members is provide industry benchmarking. We hope our surveys and studies give owners and managers the metrics and information that can be used to better their business and bottom line. 

The latest endeavor is the IHRSA-The Retention People Member Loyalty Survey. Questions like how loyal are your members and are they more loyal than your competition's members will be answered. Your members will take the survey and their answers will give you insight you may not have had before. 

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Thursday
Aug092012

Pros and cons of e-mail for member retention

There are many ways to keep members, well, members.

This quarter’s IHRSA Member Retention Report, in partnership with The Retention People, focuses on using e-mail to retain those who have been members.  

One of the headings of volume 2 of the report says it all: “Get e-mail right and it improves retention. Get e-mail wrong and it can have a negative impact.” 

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