The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in Retention (18)

Tuesday
Sep092014

Learn how to keep members from bolting for competition

Any club owner or manager who thinks a member won’t bolt to the competition if it offers better equipment, classes or price point is living in a dream world.

That is why focusing on member retention is imperative to a successful business. But what are the best methods? 

IHRSA’s next webinar features Dan Griffin, general manager of Club Operations at Oxford Athletic Club, who will touch on ways to not give your members reasons to have wandering eyes for another club.

Check out what Griffin will cover in this webinar preview.

Click to read more ...

Thursday
Aug282014

Company keeps clients, members InTouch

InTouch's booth at the IHRSA 2014 trade show.Perhaps the most vexing issue health and fitness clubs face today is how to keep their members. Reverse sides of the same coin, the retention/attrition conundrum is the bugaboo of most clubs, from small studios and gyms to massive high-end, multipurpose facilities.

As a certified personal trainer, Scott Johnston has dealt with this challenge from both the club and the member side. Over the years, he’s watched as friends and family members made serious overtures to join clubs, only to be forgotten.

The problem, Johnston realized, is that club staff often fail to stay in touch with both prospects and current members - hence the name of the company he cofounded with Nico Bot: InTouch Technology, headquartered in Vancouver, British Columbia, now a leading provider of health club sales and retention software.

“Many people walk into a club, express interest, but hesitate, saying they’d like to think about it first,” says Rachel Lai, marketing manager at InTouch. “Scott saw that, too often, no follow-up e-mails were going out, and no calls were being made to these prospects,”

So, four years ago, Johnston and Bot launched their Web-based communication management system that’s helping to revolutionize the way clubs generate leads for memberships and personal training and follow-up - and encourage people to stay once they join.

Read on to see more on InTouch Technology.

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Thursday
May152014

Get an understanding of retention and attrition with free webinar

Retention and attrition are two magical words in the health and fitness club world. One looks at the members leaving your club, while the other is the ability to keep members there and signing them up year in and year out.

If you are able to control both of these numbers in your favor then your bottom line will look mighty fine, with other line items – like non-dues revenue, for example – falling into place.

Numerous reports and research on these subjects are among the many benefits afforded to IHRSA members. Also are free webinars.

On Wednesday, May 21, 11 a.m. to noon (EDT), IHRSA is offering both. Reduce Attrition Using IHRSA Research, presented by Melissa Rodriguez, senior Research manager, is a free webinar that will delve into two free-to-IHRSA members reports – The Member Retention Report and Trend Report – that focus on retention and attrition. The webinar is sponsored by Cybex.

Learn more about the webinar by reading the entire story.

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Thursday
Apr032014

Find new retention concepts during next IHRSA webinar

Image courtesy of stockimages/FreeDigitalPhotos.netThe word “retention” is thrown around a lot in our industry. Obviously, keeping current members is vital to clubs’ welfare. 

The question is, then, what is the best method to keeping those who pay to continue to up their membership when it expires?

IHRSA’s next webinar, “Revolutionizing Member Retention with New Concepts,” will give examples of how host Bonnie Patrick Mattalian does it at MediFit. The webinar is Thursday, April 10, 2 to 3 p.m. EST.

Read on to learn more about Mattalian's webinar.

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Tuesday
Apr012014

Latest Trend Report points out various growth opportunities

The latest IHRSA Trend Report shows that Millennials (Generation Y) is playing a big part in health and fitness club membership reaching all-time highs for the quarter ending June 30, 2013.

More than one-fourth (27%) of those in Generation Y (ages 21-30) reported belonging to a club. It is the highest of any generation., according to numbers from the second and third quarters of 2013.

The IHRSA Trend Report, published quarterly in partnership with Leisure Trends Group, is focusing on health club consumer behavior of American ages 16 and older for the latest report, Volume 3 Issue 3. 

Read the latest IHRSA Trend Report for much more information.

Click to read more ...