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Entries in New Year's Resolutions (4)


Motivating those who have gone awry

The first quarter of the year is over and for many companies it is time to hit the books and spreadsheets to figure out the upcoming fiscal year’s budget. 

While that is true in the fitness industry, too, it is also the time to look at what happened at the start of the quarter. Specifically, this is about the time that all of those who joined the club at the start of the year, as well as those who made New Year’s resolutions to hit certain goals and to change their lifestyle, might be falling off the wagon.

Many clubs keep a keen eye on these two groups to make sure they don’t slip. Sometimes programs specifically re-motivating members are instituted, other times a health club is diligent on how members are faring and intervene  before they lose them.

Read on to see tips and examples of motivation.

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Getting to the gym just got easier

Along with the numerous people who will join the gym as part of their New Year’s resolution there are just as many who want to but won’t. 

Why? Two words: gym intimidation.

Check out this story, and these, in This Week in the Fitness Industry:

  • New app works with others
  • App hels you keep resolutions
  • Columbia Association to open fourth location
  • California chain gets two backers
  • This week's blog entries
  • Click to read more ...


New year brings new members

If you check out any local newspaper in the first week of the new year you would be hard-pressed not to find at least one, if not both, of these stories: people going to the gym for a New Year’s resolution and the influx of new gym memberships, due to the aforementioned lifestyle change. 

The tone of either of these stories, and the fact that they are still being reported, hasn’t changed too much in recent years, but the reasons, when the deluge happens and what gym owners do to keep them certainly has. 

Some of the reasons for the changes include tough economic times, a heavier emphasis on kicking a sedentary lifestyle means less people using the turn from Dec. 31 to Jan. 1 as a reason to get to the gym, and the influx of new members is now spread over all of January and into February and later. 

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This Week in Fitness: The New Year's Resolution Edition

It's New Year's resolution season and your club is probably hosting a slew of people newly determined to get in shape. How can you help them achieve their goals? Find out in This Week in the Fitness Industry.

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