The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in Net Promoter Score (1)

Wednesday
Oct022013

Net Promoter score is a great way to improve your club

Being a service industry, it is imperative that health and fitness clubs make the customers happy and leave them feeling good about their experiences. 

Currently The Retention People (TRP) is conducting its Member Loyalty Survey for the North American fitness industry. The results are being used to determine the Net Promoter Score (NPS), a member loyalty and retention tool.

The most up-to-date numbers shows North America clubs checking in with a 44% NPS. To compare, The Retention People conducted the survey for the UK fitness industry a couple years ago and it came back with 21%; nationally recognized companies like Amazon.com (76%), Trader Joe’s (73%) and Apple (71%) all made the top 10.

For more on the Net Promoter Score, read on.

Click to read more ...