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Entries in mike edge (1)

Wednesday
Jan232013

Coca-Cola's ad on its fight against obesity gets mixed reaction

Earlier this month the Coca-Cola company aired a commercial that claims it wants to be part of the solution and not the problem when it comes to the obesity epidemic. 

It has already sparked a ton of interest. And even though many viewers are not sure how genuine the company is being, whether it will follow through and do what really needs to be done, and if the 2-minute spot was really just a disguised marketing and advertising ploy, they still have a strong opinion. 

The 125-year-old company that has more than 650 beverages, including Coke, Diet Coke, Sprite, Dasani water and scores of others, portrayed itself as now one of the companies doing the right thing. It says they “can play an important role.”

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