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Entries in Michele Melkerson-Granryd (4)

Wednesday
Sep102014

Why are there more women in group exercise?

With 48 percent of club members male, one would think that participation in group exercise classes would also be split down the middle.

Surprisingly, according to the latest IHRSA Health Club Consumer Report, only 38% of group exercise participants are men. And, seeing options like yoga and spinning can often see numbers closer to a 50-50 split, other options like Zumba, P90X, Tabata and others have 3-to-1 or even 4-to-1 women-to-men ratios.

So, why the discrepancy? And, does it really even matter?

Read on to see what club managers think, and their suggestions.

Click to read more ...

Thursday
Jan032013

Next IHRSA webinar delves into member retention and customer service

In our business it is extremely important to be on top of member retention. With so many options out there for the consumers – some of them not even belonging to a gym at all – keeping those who help pay the bills happy is paramount. 

There are many ways to increase retention:  customer loyalty, strong customer service, offerings the competition doesn’t have, and more. 

The next IHRSA webinar, on Thursday, Jan. 10, from 2 to 3:30 p.m., will help those who have seen the retention rates fall, or never had very high numbers to begin with. 

Click to read more ...

Thursday
Oct042012

Convention DVDs on sale

Michele Melkerson-Granryd's talked about boosting revenue and retention with small group training.

IHRSA announces that now through Dec. 21, 2012, DVDs of the speakers who were taped during the Convention are on sale. 

Included in the DVDs available are subjects on social media, networking, retention, small group training, ADA compliance, women in fitness and more. Some of the presenters include Justin Tamsett, Michele Melkerson-Granryd and Bill McBride (IHRSA Board chairman). 

Click to read more ...

Wednesday
Jul182012

What Summer Olympics sport gets an athlete in the best shape?

The 2012 Summer Olympics are nearly here. And over a two-week period we will see some amzing feats, superior athletes and excellent teamwork.

But what is the best event, fitness-wise?

Click to read more ...