Get a better handle on demographics and participation with latest IHRSA publication

It’s a secret every club wants to discover - how to keep members longer.

According to the new IHRSA Health Club Consumer Report: 2014 Health Club Activity, Usage, Trends and Analysis, members who have been coming for at least 10 years, on average, will visit the club about 139 days a year.

Thus, identifying member engagement strategies and implementing relevant ancillary programs will help club operators facilitate regular attendance and long-term tenure

Well, IHRSA has good news for you. In addition to detecting trends and usage, the 2014 IHRSA Health Club Consumer Report digs deeper into specific applications that can be used in order to have more 10-year members. Loyalty programs, customized training and small group training classes are among a few of what is in the new publication.

Check out more on the IHRSA Health Club Consumer Report.

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Group exercise plays role in member retention

Polls ad surveys are great. But there are many things that have to be taken into account. 

One of the most important ones is how extensive is the query? If there aren’t many participants than the numbers can be skewed.

The latest IHRSA Member Retention Report looks into group exercise’s impact on member retention. The report uses information from The Retention People’s TRP 10,000 – a survey of 10,000 United Kingdom health and fitness members. TRP 10,000, the biggest and most comprehensive survey of its kind to date, questioned 10,000 UK gym and health club members between July and September 2013.

So, what was determined and discovered during TRP 10,000 and is now in the IHRSA Member Retention Report Volume 2, Issue 2?

Read on to see the results and conclusions.

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2014 IHRSA Global Report offers useful and pertinent information

The health and fitness industry is doing quite well. One would be hard-pressed to argue against it. Recent reports, studies and research prove that.

• revenue grew to $77.5 billion, up from $75.7 billion
• 3,000 clubs worldwide; last year the number was just over 150,000
• 32,150 facilities, a 2,000 increase
• 140 million club users, a huge jump from 131.7 million last year

It isn’t just about numbers. How about these accolades:

• A recent study said that fitness is the world’s biggest sport and there is still plenty of room for growth.
• Entrepreneur magazine placed Anytime Fitness at the top of its 2014 Franchise 500 list.
• Franchise Times named Snap Fitness and Founder and CEO Peter Taunton a Dealmaker of the Year in February 2014. 
• Anytime Fitness plans to open more than 1,500 clubs in the next five years; Planet Fitness added 50.

More on these findings, and what this means to the industry, can be found in one place – the 2014 IHRSA Global Report, which is now available in a PDF. The publication is the most up-to-date on the global fitness industry, consisting of an industry overview, research, and company and supplier profiles.

Read on to learn more about what the 2014 IHRSA Global Report has to offer, and how to order it.

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Get an understanding of retention and attrition with free webinar

Retention and attrition are two magical words in the health and fitness club world. One looks at the members leaving your club, while the other is the ability to keep members there and signing them up year in and year out.

If you are able to control both of these numbers in your favor then your bottom line will look mighty fine, with other line items – like non-dues revenue, for example – falling into place.

Numerous reports and research on these subjects are among the many benefits afforded to IHRSA members. Also are free webinars.

On Wednesday, May 21, 11 a.m. to noon (EDT), IHRSA is offering both. Reduce Attrition Using IHRSA Research, presented by Melissa Rodriguez, senior Research manager, is a free webinar that will delve into two free-to-IHRSA members reports – The Member Retention Report and Trend Report – that focus on retention and attrition. The webinar is sponsored by Cybex.

Learn more about the webinar by reading the entire story.

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Industry insight with IHRSA Consumer Report

If you are looking for fitness industry trends that can help with membership sales, retention and attrition, then IHRSA’s latest research publication, 2013 IHRSA Health Club Consumer Report will give you all the information you will need.

The report provides detailed insight into the participation trends of both member and non-member consumers in U.S. health club facilities. It is based on analysis of 42,356 online interviews that were conducted with a nationwide sample of individuals and households in early 2013. 

For report excerpts and how to order, read on.

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