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Entries in May 2012 CBI (4)

Tuesday
Jun122012

Orange Ladies Fit Zone Excels

Orange Ladies Fit Zone offers the latest equipment. Ana Sekulic’s vision, plus a little help from IHRSA, have produced one of Belgrade’s top clubs.

Driven by a clear vision and a promising opportunity, Ana Sekulic set out to enhance the lives of women in Belgrade, Serbia, by opening Orange Ladies Fit Zone, her 2,700-square-foot club, in 2008. Her clearly stated mission was to “give modern women the opportunity to spend their spare time in a new, more beneficial way.”

Sekulic was truly a courageous trailblazer. At that time, Serbia had no women-only health clubs; it was still economically challenged and suffering from the lingering effects of decades of war and Communist rule.

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Friday
May112012

Under Fire! Yoga and Pilates professionals rise to the challenge to ensure students’ safety  

“Don’t do yoga.”

This somewhat surprising admonition appeared in the January 5 edition of The New York Times as part of an article entitled “How Yoga Can Wreck Your Body.” It has, predictably, sent shockwaves rippling through the fitness industry. 

The story was excerpted from The Science of Yoga: The Risks and The Rewards, a new book by William Broad, the Time’s science writer. The book details Broad’s discussions with Glenn Black, a yoga instructor with more than 30 years of experience who teaches classes at the Omega Institute for Holistic Studies, a nonprofit wellness organization based in Rhinebeck, New York.

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Thursday
May032012

Budget-Friendly Insights

One of IHRSA’s mandates as an association is to produce affordable, high-quality research, training, and management information for its members. So, each year, IHRSA produces a wide range of reports, recordings, and Webinars. Many of these items, I’m pleased to report, are now available at discounted prices.

When I was the operator of 10 clubs in Ohio, I was always on the lookout for solid, reliable information on sales, marketing, human resources, club operating models, and financial benchmarks that I could utilize to better manage my business. These topics, and more, are covered in the following publications available at the ihrsa.org/store.

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Tuesday
May012012

A Wellness Devotion

Jonathan Fisher, 40, earned bachelor’s and master’s degrees in social and political science at Cambridge University in 1994 and 1998, respectively. In 1997, after serving as the CEO of a fashion/sports retail company in London, he joined Holmes Place, tasked with the responsibility of developing the company’s franchise operations in Israel and Eastern Europe. A decade later, he became CEO of Holmes Place International with the support of his father Allan, who had founded the company in 1979 and currently serves as its chairman. Today, Holmes Place has its corporate and financials headquarters in Amsterdam, and three operational headquarters in Berlin, Lisbon, and Tel-Aviv, which coordinate operations for its Central European, Iberian, and Israeli regions. It currently serves some 250,000 members at 79 company-owned clubs in Germany, Austria, Switzerland, Spain, Portugal, Greece, Czech Republic, Poland, Hungary, and Israel.

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