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Entries in Maureen Hagab (1)

Wednesday
Apr032013

Clubs need to have programs for older generation

Maureen Hagan presented a session during the IHRSA convention on catering to the older generation.Try these numbers on for size: every day for the next 17 years, 10,000 Baby Boomers will turn 65; the senior population will double, with the 85 and older segment the fastest growing part of the elderly population. 

So, what does that mean and why does the fitness industry need to know this? 

The next set of numbers may answer those questions for you. According to IHRSA, the number of health club members who are 55 years and older grew 343% from 1987 to 2003, compared to 180% for ages 35-54. 

Figure it out yet? 

The fitness industry certainly needs to be aware of the opportunity and responsibility in front of them, which is being cognizant of the needs for older populations, as well as knowing how to provide those needs. 

Read on.

Click to read more ...