The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

Join | Renew
Pledge Your Support

 

Entries in Marina Lebo (4)

Wednesday
May142014

Members tell us how they'd spend $25K windfall

It is every business owner’s dream – a big chunk of change pretty much falls from the sky. The only caveat is it has to be used for the place of business.

Seems very unlikely, of course, but it certainly is fun to think about. Plus, with the options wide open, it also may tell you a little something about yourself.

Since the money can be used in a few different areas – necessities that you would have put money toward anyway, extras you’ve always wanted but never could squeeze it in a line item in the capital improvements budget, professional development, building up-keep and add-ons, and advertising/marketing, to name a few.

Interestingly, we posed this question – free $25,000 to be used in the club - to member clubs and got answers that touched on different areas the respondents would designate the windfall.

What do you think the answers were? Read on to see.

Click to read more ...

Wednesday
Aug142013

Fall is a time to get members back into gym routine

Ellipse Fitness Rock Your Jeans programIt is that time of year again that parents look forward to - kids going back to school. They certainly won’t miss the oft-repeated lines, “there’s nothing to do” or “drive me to my friend’s house.” 

With no longer devoting time to the kids’ whims and desires during the summer, it now opens up a bunch of free time for the chauffeurs, admins and party planners of the family.

Health and fitness clubs know that, and thus there are many new options out there for members and non-members alike. Most clubs don’t see a big, if any, uptick in membership in the fall. So, they cater both new programs and old ones put on the shelf during slow times in the summer, to current members who are looking to get back into the swing of things, gym-wise.

For the rest of the story, click here.

Click to read more ...

Wednesday
Jul032013

Members weigh in on obesity as a disease

On the surface, the recent announcement that the American Medical Association has decided to designate obesity as a disease is great news.

How can it not be? Now doctors will be able to prescribe various solutions for the overweight, the current epidemic is now being brought to the forefront as a serious issue that needs to be dealt with, and, for the fitness industry, it may bring in more visitors through the doors.

While all of that is true, it is not all perfect. 

First, doctors still need to take the time to talk to patients who are in need of a solution – usually exercise and a proper diet. But, as many physicians get paid on the number of patients they see, squeezing in even a 20-minute discussion on the benefits of hitting the gym may be too much for a primary care physician. And, what if now, with obesity considered a disease the option of surgery, like gastric bypass, or a yet-to-be discovered drug is the easier way?

Then, there are insurance companies. If they don’t cover gym memberships or other options that cost money then there is a viable chance the obese will not take their doctor’s suggestion.

But this doesn’t mean the new disease label can’t be an impetus for battling the ghastly obesity numbers – currently 1 in 5 for children and 1 in 3 for adults.

Read on for the complete story.

Click to read more ...

Wednesday
Jan162013

Proper etiquette can make or break a club

There are many ways to get the importance of gym etiquette across to your members. 

With the Internet, you can add putting the club’s rules and regulations  on your website, Facebook page and Pinterest board, as well as sending Tweets and e-mails as reminders, to name a few. Add in the old stalwarts - signs on the wall and a printout that goes along with new member packets – and there should be no problem keeping your facility clean and your members happy, right? 

Well, unfortunately, that is not always the case. Especially now, in the first quarter of the year, when many new members come to your club on the heels of a New Year’s resolution or the start of getting their body ready for the beach. 

The transgressions can range from the obvious, like not wiping off a machine after use or hanging around a machine or area to talk to another member, to the not-so-obvious, like not having a towel in the sauna or a loud text message alert on the gym floor. 

Click to read more ...