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Entries in Life is good (1)

Tuesday
Mar192013

Optimism abound during Jacobs general session

Those who don’t know the story of Bert Jacobs and his company, Life if good, might not see how it relates to the fitness industry. 

After his general session talk on Tuesday at the IHRSA 32nd Annual International Convention & Trade Show, sponsored by SPRI, the connection is almost a no-brainer.

“Your organization is not about innovations of products,” said Jacobs, who insisted he is not anti-technology. “What it is about is bettering someone’s life. Both my business and yours is about that.” 

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