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Entries in kettleball (3)

Friday
Mar212014

Women more apt to try ‘unconventional’ training

Whoa, last week was something else, with four days of the IHRSA Annual International Convention & Trade Show. The excitement didn't stop there, however, as This Week in the Fitness Industry is back and better than ever, despite the week off.

We have the difference between men and women in the intensity-type training and classes, a big sell-off by a well-known club chain, how to pick the right trainer for you, and, in case you missed it, a list of IHRSA 2014 roundups and recaps from other organizations and writers.

Read on to see the complete This Week in the Fitness Industry.

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Wednesday
Jul242013

Market for HIIT, endurance event training is on fire

KB USA KettleBellsIf the masses are flocking to a specific trend then it goes without saying that there are also companies supplying equipment to fuel the fire.

Needless to say, the high intensity interval training, and, directly related, endurance event craze, has spurred new and exciting equipment. Both well-established industry veterans and newcomers to the dance have provided the oxygen, kindling and fuel necessary to keep the blaze roaring. 

And you can certainly guess that the bottom line is burning up.

For more, read on.

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Wednesday
Jun122013

High intensity workouts see results, popularity

David Castillo Dominici image, FreeDigitalPhotos.netThe studies, research and personal testimonies are all out there. So, it looks like high intensity interval workouts here to stay and apparently a healthy way to exercise.

Of course, that doesn’t mean low intensity or endurance programs should be, or have to be, ditched entirely.

“I am certainly an advocate of high intensity workouts. It has a place in anyone’s program,” said Jessica Matthews, exercise physiologist at the American Council on Exercise in San Diego. “The pendulum is swinging now – many people have abandoned longer workouts and have focused solely on high intensity. But, low and moderate intensity (workouts) have benefits, too.”

Read on for the entire story.

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