The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Entries in Justin Tamsett (4)


Members: group exercise aids retention rates

Group exercise is huge. Anyone who has stepped in a club in the past couple years can see that. 

Now that there is a good sample size to see what the effects of more classes, more variety, and specialized classes in a group format are, club owners and manager are starting to realize the importance.

Any good club manager is sure to check out his or her clubs’ group exercise participation, percentage of members who take part, and what are the retention rates of those who enroll in classes. 

Last week IHRSA provided its members with some new numbers to check out, in IHRSA Member Retention Report, Volume 2, Number 2. And the facts show clubs exactly what they have been seeing inside their own walls - 88% of group exercise members retained their membership compared to 82% of gym-only members. The risk of cancelling was 56% higher in gym-only members compared to group exercisers.

See what IHRSA members think.

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Not everyone knows how to use social media correctly

Every club manager or owner knows there has to be a social media component for the facility to be successful in the years to come.

Social media -Twitter, Facebook, Instagram and Pinterest, to name some of the most popular sites - as well as a blog can bring in more memberships, provide free marketing, show the city your involvement in the community, and allow you to connect with your members as well as your members connect with each other.

But, according to Justin Tamsett, most of those who are responsible for social media at their club are not using it correctly.

Tamsett, who was among the first in the industry to utilize social medial with success, will lead “Social Media: Facts and Fallacies for Your Business,” in the Marketing track of the educational sessions at IHRSA 2014 33rd Annual International Convention & Trade Show. The format is a tutorial group, which will include a lot of questions and answers.

IHRSA is covering a different session in each track leading up to IHRSA 2014, which runs March 12-15 at the San Diego Convention Center.

For more on Tamsett's session, read on.

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Convention DVDs on sale

Michele Melkerson-Granryd's talked about boosting revenue and retention with small group training.

IHRSA announces that now through Dec. 21, 2012, DVDs of the speakers who were taped during the Convention are on sale. 

Included in the DVDs available are subjects on social media, networking, retention, small group training, ADA compliance, women in fitness and more. Some of the presenters include Justin Tamsett, Michele Melkerson-Granryd and Bill McBride (IHRSA Board chairman). 

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Get the Best Fitness Industry Education at IHRSA30

Each year, IHRSA brings the fitness industry's best and brightest together to share their knowledge. This year, we've put together another group of speakers we're sure won't dissapoint.

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