The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in JJosh Gerber (1)

Thursday
May022013

Get creative with your marketing strategies

Prosperous marketing initiatives can be the difference between a successful club and one struggling to make a profit. Keeping track of and meeting key performance indicators (KPIs) and benchmarks are paramount to an effective marketing campaign.

IHRSA’s next webinar, Creative Marketing Strategies, with Josh Gerber on Thursday, May 9, 2 to 3:30 p.m., will delve into what makes a successful marketing department and what are some new, as well as tried-and-true, plans.

Read on.

Click to read more ...