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Entries in jason reinhardt (6)

Monday
Aug182014

New way to sell memberships

When it comes to health clubs, what’s one of the most important, indeed critical, aspects of the operation?

The answer is: membership sales.

The most important aspect of the business, of course, is member service, but the sale comes first - you can’t serve a client until you have one.

That’s why, during IHRSA’s 33rd Annual International Convention and Trade Show in San Diego, no less than eight sessions were devoted to the topic. That’s also why, this month, CBI turns to the participants in one panel discussion, “Generating Leads and Positioning Your Sales Team for Success,” for their best thoughts on the subject.

The four - moderator Chuck Hall, Jason Reinhardt, Amanda Konigsberg, and Shawn Stewart - emphasize the importance of well-defined sales systems, the need to monitor key performance indicators, the critical role of referrals, the use of strategically sophisticated promotions, the seminal impact of social media, the centrality of community involvement, and the need to remain alert to changes in the greater membership sales environment.

See the entire story on new ways to sell gym memberships here.

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Monday
Aug042014

Connect with both prospective and current members

Jason Reinhardt truly believes that you can’t judge a book by its cover when it comes to sales. One just never knows who is going to buy a membership and who is only looking for a free day at the gym.

Because of this Reinhardt - who is hosting IHRSA’s next webinar, “Increase Sales by Selling the Experience vs. the Price” on Thursday, Aug. 8, 2 to 3 p.m. EST – makes sure his staff gets to know the prospective member who comes in to learn more about his facility.

Read on to see what Reinhardt will talk about in the next IHRSA webinar.

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Wednesday
Jun252014

Do handing out guest passes result in good ROI?

Offering something of value is a great marketing tool. For health and fitness clubs, often it is a guest pass. Issuing one results in very little financial commitment by the club, while the long-term benefits are boundless –memberships, non-dues revenue classes and even referrals.

But some club managers and owners may see handing them out as either a way to lose money or devaluing memberships. For more upscale clubs, it is a free ticket into an exclusive place where their members pay a premium.

Read on to see what a few industry veterans feel about them, and what they employ at their facilities.

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Wednesday
Apr092014

Clubs in small towns think outside the box

Sisters Athletic Club looks like many other lodges in the area, making members feel at home.A small club in a rural town can run into problems that the bigger outfits don’t encounter, like fewer members or less chances of raising membership numbers due to fewer prospects.

But that doesn’t mean there aren’t tricks to real in the new members or keep your current members in tow.

Two IHRSA members have come up with tried and true methods that have worked in their small towns. And the beauty is their ways could work in all markets in any country.

Read on to see the clubs and its ideas to compete.

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Monday
Aug192013

Go M.A.D. Fitness cruising in first year

Go M.A.D. Fitness (Go Make A Difference) has been in the fitness game for less one year, but that doesn’t mean it is a novice.

Owner Jason Reinhardt has been involved in the industry and IHRSA for 15 years when he worked in other companies. In the past two years he has spoken at the IHRSA International Convention & Trade Show, and was the featured speaker at a recent IHRSA webinar.

And Reinhart obviously knows what he is doing: there are already 1,100 members in a town of 20,000. It may be the free one-hour meeting upon signing up with the gym, the variety of offerings, or its support of the local Special Olympians, many who train at the club. 

For more on Go M.A.D. Fitness, click here.

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