The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

Join | Renew
Pledge Your Support

 

Entries in InTouch Technology (2)

Thursday
Aug282014

Company keeps clients, members InTouch

InTouch's booth at the IHRSA 2014 trade show.Perhaps the most vexing issue health and fitness clubs face today is how to keep their members. Reverse sides of the same coin, the retention/attrition conundrum is the bugaboo of most clubs, from small studios and gyms to massive high-end, multipurpose facilities.

As a certified personal trainer, Scott Johnston has dealt with this challenge from both the club and the member side. Over the years, he’s watched as friends and family members made serious overtures to join clubs, only to be forgotten.

The problem, Johnston realized, is that club staff often fail to stay in touch with both prospects and current members - hence the name of the company he cofounded with Nico Bot: InTouch Technology, headquartered in Vancouver, British Columbia, now a leading provider of health club sales and retention software.

“Many people walk into a club, express interest, but hesitate, saying they’d like to think about it first,” says Rachel Lai, marketing manager at InTouch. “Scott saw that, too often, no follow-up e-mails were going out, and no calls were being made to these prospects,”

So, four years ago, Johnston and Bot launched their Web-based communication management system that’s helping to revolutionize the way clubs generate leads for memberships and personal training and follow-up - and encourage people to stay once they join.

Read on to see more on InTouch Technology.

Click to read more ...

Friday
Jan132012

This Week in Fitness: Exercise Can Save Lives in the Battle Against Breast Cancer

Exercise Can Save Lives in the Battle Against Breast Cancer. Read about this and more in This Week in Fitness.

Click to read more ...