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Entries in IHRSA Member Retention Report (4)

Wednesday
Jul092014

Members: group exercise aids retention rates

Group exercise is huge. Anyone who has stepped in a club in the past couple years can see that. 

Now that there is a good sample size to see what the effects of more classes, more variety, and specialized classes in a group format are, club owners and manager are starting to realize the importance.

Any good club manager is sure to check out his or her clubs’ group exercise participation, percentage of members who take part, and what are the retention rates of those who enroll in classes. 

Last week IHRSA provided its members with some new numbers to check out, in IHRSA Member Retention Report, Volume 2, Number 2. And the facts show clubs exactly what they have been seeing inside their own walls - 88% of group exercise members retained their membership compared to 82% of gym-only members. The risk of cancelling was 56% higher in gym-only members compared to group exercisers.

See what IHRSA members think.

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Tuesday
Jul012014

Group exercise plays role in member retention

Polls ad surveys are great. But there are many things that have to be taken into account. 

One of the most important ones is how extensive is the query? If there aren’t many participants than the numbers can be skewed.

The latest IHRSA Member Retention Report looks into group exercise’s impact on member retention. The report uses information from The Retention People’s TRP 10,000 – a survey of 10,000 United Kingdom health and fitness members. TRP 10,000, the biggest and most comprehensive survey of its kind to date, questioned 10,000 UK gym and health club members between July and September 2013.

So, what was determined and discovered during TRP 10,000 and is now in the IHRSA Member Retention Report Volume 2, Issue 2?

Read on to see the results and conclusions.

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Thursday
May152014

Get an understanding of retention and attrition with free webinar

Retention and attrition are two magical words in the health and fitness club world. One looks at the members leaving your club, while the other is the ability to keep members there and signing them up year in and year out.

If you are able to control both of these numbers in your favor then your bottom line will look mighty fine, with other line items – like non-dues revenue, for example – falling into place.

Numerous reports and research on these subjects are among the many benefits afforded to IHRSA members. Also are free webinars.

On Wednesday, May 21, 11 a.m. to noon (EDT), IHRSA is offering both. Reduce Attrition Using IHRSA Research, presented by Melissa Rodriguez, senior Research manager, is a free webinar that will delve into two free-to-IHRSA members reports – The Member Retention Report and Trend Report – that focus on retention and attrition. The webinar is sponsored by Cybex.

Learn more about the webinar by reading the entire story.

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Tuesday
Jul302013

Latest Retention Report can help predict who will cancel membership

There as been lots of talk of the Net Promoter Score within the first three IHRSA Member Retention Reports. Now, IHRSA and The Retention People look into how owners can use the scores to possibly predict when a member may end their membership.

IHRSA Member Retention Report Volume 1, Issue 4, was released this week. Conducted in partnership with The Retention People, it looks at a different aspect of retention each quarter.

The latest installment of the IHRSA Member Retention Report examines whether, based on NPS, an owner can decipher whether a member will cancel a membership in the year after the survey. Criteria, including age, gender, and duration of membership is used. Further details on promoters and detractors are explained alongside age, gender, and tenure. 

Read on for more.

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