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Entries in Go M.A.D. Fitness (5)


Connect with both prospective and current members

Jason Reinhardt truly believes that you can’t judge a book by its cover when it comes to sales. One just never knows who is going to buy a membership and who is only looking for a free day at the gym.

Because of this Reinhardt - who is hosting IHRSA’s next webinar, “Increase Sales by Selling the Experience vs. the Price” on Thursday, Aug. 8, 2 to 3 p.m. EST – makes sure his staff gets to know the prospective member who comes in to learn more about his facility.

Read on to see what Reinhardt will talk about in the next IHRSA webinar.

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Do handing out guest passes result in good ROI?

Offering something of value is a great marketing tool. For health and fitness clubs, often it is a guest pass. Issuing one results in very little financial commitment by the club, while the long-term benefits are boundless –memberships, non-dues revenue classes and even referrals.

But some club managers and owners may see handing them out as either a way to lose money or devaluing memberships. For more upscale clubs, it is a free ticket into an exclusive place where their members pay a premium.

Read on to see what a few industry veterans feel about them, and what they employ at their facilities.

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Find creative ways to employ staff during down times

Image courtesy of iosphere/FreeDigitalPhotos.netSummer is one of those times during the year that there is a need to change staffing. In some areas of the world the summer sees an influx of members, club visits and events and happenings at a club. Other places around the globe see a slowdown due to alternative options outside during nice weather.

With changes in needs it is important for a club to think ahead so they aren’t caught off-guard. Last-minute decisions can result in some areas seeing responsibilities slip through the cracks - lack of coverage, confusion on new schedules and messy areas among them – all due to poor planning.

For the most part, unless the heat is oppressive and a place with air conditioning is the best place to burn off calories and get the endorphins going, a health club slows down from June through September.

Read on to see how some health clubs rearrange staff during slower times.

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Clubs in small towns think outside the box

Sisters Athletic Club looks like many other lodges in the area, making members feel at home.A small club in a rural town can run into problems that the bigger outfits don’t encounter, like fewer members or less chances of raising membership numbers due to fewer prospects.

But that doesn’t mean there aren’t tricks to real in the new members or keep your current members in tow.

Two IHRSA members have come up with tried and true methods that have worked in their small towns. And the beauty is their ways could work in all markets in any country.

Read on to see the clubs and its ideas to compete.

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Go M.A.D. Fitness cruising in first year

Go M.A.D. Fitness (Go Make A Difference) has been in the fitness game for less one year, but that doesn’t mean it is a novice.

Owner Jason Reinhardt has been involved in the industry and IHRSA for 15 years when he worked in other companies. In the past two years he has spoken at the IHRSA International Convention & Trade Show, and was the featured speaker at a recent IHRSA webinar.

And Reinhart obviously knows what he is doing: there are already 1,100 members in a town of 20,000. It may be the free one-hour meeting upon signing up with the gym, the variety of offerings, or its support of the local Special Olympians, many who train at the club. 

For more on Go M.A.D. Fitness, click here.

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