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Entries in Gary Vaynerchuk (4)

Thursday
Apr032014

Find new retention concepts during next IHRSA webinar

Image courtesy of stockimages/FreeDigitalPhotos.netThe word “retention” is thrown around a lot in our industry. Obviously, keeping current members is vital to clubs’ welfare. 

The question is, then, what is the best method to keeping those who pay to continue to up their membership when it expires?

IHRSA’s next webinar, “Revolutionizing Member Retention with New Concepts,” will give examples of how host Bonnie Patrick Mattalian does it at MediFit. The webinar is Thursday, April 10, 2 to 3 p.m. EST.

Read on to learn more about Mattalian's webinar.

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Wednesday
Mar262014

Attendees: what's not to love about IHRSA 2014?

Gary Vaynerchuk was a highlight for many at IHRSA 2014.With hundreds of trade show booths, scores of educational sessions, dozens of workout opportunities and countless people to network with, it would be impossible to pinpoint the best part of IHRSA 2014 33rd Annual International Convention & Trade Show.

And if you ask 100 people what their favorite part of the event, which was March 12-15 at the San Diego Convention Center, you would get many different answers. The same would be true for what they were most surprised by or what they will take home and impart on their staff or implement in their club.

Keep reading to see what resonated with attendees.

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Saturday
Mar152014

Vaynerchuk urges crowd to stop marketing in the past

Gary Vaynerchuk’s message was pretty clear – get on board or else. And getting on board meant catching up with successful companies and industries that are marketing in the now and not 10 years ago. 

He said that prior to coming to IHRSA 2014 33rd Annual International Convention & Trade Show as Friday’s general session speaker, sponsored by Matrix Fitness, he did some homework on the fitness industry.

“I researched a bunch of businesses (that are here) and the biggest takeaway is this room is marketing like it is 2004,” he said. “You are like many other businesses. You need to market in the year you are in. I actually market 18 months ahead.”

The energetic 30-something whose immigrated to the United States with his family as a child and was a young entrepreneur with lemonade stands, selling baseball cards and adding profitable features to his father’s liquor store before he graduated college, had some sobering numbers, ideas and suggestions for the crowd.

Read on to see Vaynerchuk's suggestions.

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Wednesday
Jan222014

Subjects are wide-ranging at IHRSA 2014 General Sessions

Rarely, if ever, will you hear the same thing from any of the four General Session speakers at the IHRSA Annual International Convention & Trade Show.

This year’s lineup is no different - first impressions, making good decisions, the evolution of marketing and the use of social media today, and how innovation can disrupt an entire industry.

And seeing the presenters are household names and at the top of their respective professions – Sally Hogshead, Dan Heath, Gary Vaynerchuk and Luke Williams – the packed house will certainly bring home plenty of fodder for themselves, co-workers and colleagues.

“I am thrilled with the schedule and lineup of presenters and events for IHRSA 2014, especially the thought-leaders who will headline each day of the four-day Convention,” said Joe Moore, IHRSA president & CEO.

For more on all four General Session speakers, read on.

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