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Entries in El Gancho (2)

Wednesday
Apr162014

Motivating those who have gone awry

The first quarter of the year is over and for many companies it is time to hit the books and spreadsheets to figure out the upcoming fiscal year’s budget. 

While that is true in the fitness industry, too, it is also the time to look at what happened at the start of the quarter. Specifically, this is about the time that all of those who joined the club at the start of the year, as well as those who made New Year’s resolutions to hit certain goals and to change their lifestyle, might be falling off the wagon.

Many clubs keep a keen eye on these two groups to make sure they don’t slip. Sometimes programs specifically re-motivating members are instituted, other times a health club is diligent on how members are faring and intervene  before they lose them.

Read on to see tips and examples of motivation.

Click to read more ...

Wednesday
Jul312013

Outdoor workouts not all sweet-smelling flowers and fresh air

For gym owners and managers, it is a story they never want to see. Even though they know it is not 100% accurate, and there is another side, it always comes up during the summer months.

We are talking about the summer tale of how it is wise – both financially and physically – to take your workouts outside, and, thus, cancel your gym membership. 

The writers and their sources will often look at being able to run along the lake or buy a couple kettlebells , in order to feel the cool breeze and smell the fresh grass as great alternatives to a stuffy gym (their words, not mine).

We all know that is not the case.

For more, read on.

Click to read more ...