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Entries in coca-cola (3)


Things to do for the wedding: work out

It's Friday so it must be another edition of This Week in the Fitness Industry. What does IHRSA have for you this week?

  • Coca-Cola hopes to be a solution
  • Workout for brides
  • Nautulis seeing improvements
  • How to pick a health club 

Read on to see more on each.

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Education, partnerships might be a logical step after Coca-Cola commercial

Mike Heim has seen a lot of good from the Coca-Cola company, like supporting youth programs, supplying Dasani water at youth and community events, and even making changes to beverage machines in local schools and hospitals. 

So when Heim, the Youth Fitness director at the Elmwood Fitness Center in Hanrahan, La., saw the recent commercial from the beverage giant he knew it was genuine and was a big step toward the fight on obesity in America. 

He feels there are two big reasons why he thinks Coca-Cola will be able be the one leading the pack – money and influence. 

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Coca-Cola's ad on its fight against obesity gets mixed reaction

Earlier this month the Coca-Cola company aired a commercial that claims it wants to be part of the solution and not the problem when it comes to the obesity epidemic. 

It has already sparked a ton of interest. And even though many viewers are not sure how genuine the company is being, whether it will follow through and do what really needs to be done, and if the 2-minute spot was really just a disguised marketing and advertising ploy, they still have a strong opinion. 

The 125-year-old company that has more than 650 beverages, including Coke, Diet Coke, Sprite, Dasani water and scores of others, portrayed itself as now one of the companies doing the right thing. It says they “can play an important role.”

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