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Entries in Bruce Carter (5)


Small locker rooms can make big impact

House of Fitness, Culver City, Calif.Nothing is more valuable to your club than your members. But if anything were to come close, it might be your square footage. After all, the space you have determines what classes, equipment, and services you can - or can’t - offer to satisfy the members you have, and to keep new ones coming in the door.

When the space is tight, the locker room might be the first area you’d be tempted to trim in size when you’re thinking about reallocating space -  better that, you think, than the workout areas or other important amenities. But experts are quick to point out many people consider the locker room a critical convenience, one that’s key to attracting and retaining members.

Read on to see experts' opinions, hints on maximizing space and more.

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What is the best ROI when reinvesting in the club?

Image courtesy of Stuart Miles at FreeDigitalPhotos.netYou are a club owner or manager and you have money in the budget to put back into the club. Unfortunately, there is not enough in the coffer for everything on your “to do” list.

So, where do you earmark the funds? Do you reinvest in the physical building – new reception area, locker rooms or flooring. Or, maybe it is finally time to expand to add a new group exercise or yoga room. 

On the other hand, new equipment is always a smart choice. Members certainly notice out-of-date, or, gasp, broken and worn-out, machines and accessories.

Anyone who has sold their home knows the money put into bathrooms and the kitchen is money well spent and comes back two-fold in the home sale price. So, what is the best return on investment in a club?

Read on to see the rest of the stort.

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Communication is the key with construction projects

The new spa reception area at the Weymouth Club.

It is time to reinvest into your club with some touch-ups here, knocking out a wall and creating a new studio over there, and maybe renovating the locker rooms for good measure.

The most obvious first step is making sure you have enough capital to get the job done correctly. Coming up with plans – on your own or hiring a reputable company – is the next logical step. Setting a date, bringing in contractors and starting the work should just about do it.

Wait, something extremely important was not done; maybe one of the most vital steps before the first sledgehammer is swung.

Notifying your membership and coming up with plans on closures, detours and inconveniences for those who come to the club every day is imperative.

For ther rest of the story, click here.

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Learn how club design can be a difference maker, at convention educational session

There are many thoughts and considerations when a fitness club decides it is time to make aesthetic changes. And it is more than paint color on the walls, finishes in the bathroom, or the size of a mirror in the weight room. 

But that isn’t to say they aren’t all equal. In some ways, every last detail could be the difference between a membership and a family going to the gym across town. 

Bruce Carter, an industry veteran of 40 years and president of Optimal Design Systems in Weston, Fla., will go in depth on the subject during his IHRSA 32nd Annual International Convention & Trade Show educational session. The Wave of the Future: Trends in Club Design, is Thursday, March 21, at 1:30 p.m. 

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Come out smelling good by taking a look at your locker room

Optimal Design Systems International's work at Lux Fitness in Westerly, R.I.Most fitness, sports and health club owners and general managers will tell you that the two most important areas in their facility to impress current and potential members is the lobby and the locker rooms. 

Of course the gym floor, class space, courts and other spots are important, but there is only so much you can do in those areas to pull away from your competition down the street. 

So – not unlike the return on investment of your home’s bathroom and kitchen – money spent well in the locker room and lobby can, in some cases, make a break a sale, retaining a member or positive word-of-mouth. 

And as far as the locker room is concerned, in some cases it needs to knock people’s socks off (before they take them off themselves, I guess). 

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