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Entries in brand (3)

Monday
Jul142014

New brand, new clubs for former Club One management team

Active Sports Clubs founders, from left, Carey White, Jill Kinney and Bill McBride.It’s been an interesting year for Jill Kinney, Bill McBride, and Carey White.

In January, Kinney, the co-founder of Club One, Inc., a prominent and highly regarded San Francisco–based chain, joined with McBride, the company’s former president and COO, and Carey White, its former CFO and CTO (chief technical officer), to embark on a new journey.

Their goal was to work, with the help of equity partners, to acquire the assets of Club One, and launch a new lifestyle brand focused on the local communities and client site environments the firm planned to serve.

The name of the new entity: Active Sports Clubs (ASC).

Read on for more on how it came together, the vision of the new brand and future of the company.

Click to read more ...

Tuesday
Jul022013

Enhance your members' experience 

OK, you got a member in the door. You have their membership fee and they are starting to use the equipment, sign up for classes and are considering a personal trainer.

But how do you keep that going?

The member experience is just as important as money in hand. Keeping members happy, offering what they want and keeping them engaged goes a long way for a longtime member.

If you are looking for an edge over your competitors, the next IHRSA webinar, “Enhancing the Member Experience: Lessons Learned from the World's Most Successful Brands,” on Thursday, July 11, 2 to 3:30 p.m., is for you.

For more, read on.

Click to read more ...

Friday
Apr202012

You’ll love this high-energy tennis workout

There is no question that a tennis match can give as good of a workout that you can find at a gym. How about a new trend that combines the two – cardio tennis?

The one-hour session is done to music and includes hitting balls, agility ladders, skipping ropes and sideline drills.

Also in This Week in the Fitness Industry:

 

  • Defining your club's brand
  • Anti-gravity yoga
  • California looking to tax clubs
  • Fitness marketing expert publishes eBook
  • Green idea while working out

Click to read more ...