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Entries in Beverly Athletic Club (3)

Wednesday
Aug202014

Are 30-minute personal training sessions the new trend?

Remember in the late-1980s movie “There’s Something About Mary” when Ben Stiller’s character picks up a hitchhiker who says he has a better idea than the then-popular “8 Minute Abs” video by trimming a minute and finishing it in seven minutes?

That is not the premise behind 30-minute personal training sessions that are gaining momentum across the country. There is much more behind the 30-minute options than just under-cutting the traditional hour-long segment.

That isn’t to say that everyone is a promoter of cutting a session in half. Of course, there are pros and cons on both sides.

Read on to see what personal trainers, managers and a professor of exercise science have to say on the 30-minute vs. 60-minute personal training sessions subject.

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Wednesday
Jun252014

Do handing out guest passes result in good ROI?

Offering something of value is a great marketing tool. For health and fitness clubs, often it is a guest pass. Issuing one results in very little financial commitment by the club, while the long-term benefits are boundless –memberships, non-dues revenue classes and even referrals.

But some club managers and owners may see handing them out as either a way to lose money or devaluing memberships. For more upscale clubs, it is a free ticket into an exclusive place where their members pay a premium.

Read on to see what a few industry veterans feel about them, and what they employ at their facilities.

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Thursday
Feb272014

IHRSA Webinar: working together for non-dues revenue

Competition among clubs in the same part of town can be fierce. Potential clients can certainly feel overwhelmed. Imagine how a current client of your club would feel if they were getting hit from all sides – within the club?

It can happen. Once a member walks through the door, oftentimes they can be bombarded by different departments looking to fill their the non-dues revenue ledger.

March’s webinar, Increase Your Bottom Line Profits: Fusing Small Group Training, Personal Training and Group Exercise, will assist you in making sure all departments work together, for the best of the client and the club.

Jason Mason, Fitness director at Beverly Athletic Club in Beverly, Mass., and NEHRSA board of directors president, will lead the 90-minute discussion.

Read on to see more on Mason's webinar.

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