The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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Entries in Baby Boomers (5)


Yes, Baby Boomers can (and should) exercise

Inactivity is the theme of the latest version of This Week in the Fitness Industry.

We have the necessity of Baby Boomers exercising, Anytime Fitness publishing its Weight of the Union, inactivity in England, and obesity trends in youth.

Check out This Week in the Fitness Industry.

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Webinar to help establish programs for older adults

It is no secret that the largest population, or the fastest growing, in many countries is the older generation - those who have retired or are nearing that time, usually in their 60s, 70s and 80s.

It certainly is not an age group that most clubs cater to. The large majority do not want to be at a club, and as far as retention goes, they are less likely to be longtime members.

Maureen Hagan is an expert in the area of programming for older adults. She is leading the next IHRSA Webinar, sponsored by Cybex, “Booming Opportunity: Servicing the Health & Fitness Needs of Older Adults,” on Thursday, Oct. 10, 2:30 to 4 p.m.

Read on for more on older adults programming webinar.

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Clubs need to have programs for older generation

Maureen Hagan presented a session during the IHRSA convention on catering to the older generation.Try these numbers on for size: every day for the next 17 years, 10,000 Baby Boomers will turn 65; the senior population will double, with the 85 and older segment the fastest growing part of the elderly population. 

So, what does that mean and why does the fitness industry need to know this? 

The next set of numbers may answer those questions for you. According to IHRSA, the number of health club members who are 55 years and older grew 343% from 1987 to 2003, compared to 180% for ages 35-54. 

Figure it out yet? 

The fitness industry certainly needs to be aware of the opportunity and responsibility in front of them, which is being cognizant of the needs for older populations, as well as knowing how to provide those needs. 

Read on.

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Brain Training: Is it Just a Fad or Here to Stay?

Some fitness centers tout a new type of programming: brain training. Some say it can keep memory and other mental functions intact into old age. But does it work?

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This Week in Fitness: First Lady Betting Big on the Fitness Industry

Michelle Obama's Let's Move! campaign partners with the United States Tennis Association (USTA). Read about this and more in This Week in the Fitness Industry.

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