Get a better handle on demographics and participation with latest IHRSA publication

It’s a secret every club wants to discover - how to keep members longer.

According to the new IHRSA Health Club Consumer Report: 2014 Health Club Activity, Usage, Trends and Analysis, members who have been coming for at least 10 years, on average, will visit the club about 139 days a year.

Thus, identifying member engagement strategies and implementing relevant ancillary programs will help club operators facilitate regular attendance and long-term tenure

Well, IHRSA has good news for you. In addition to detecting trends and usage, the 2014 IHRSA Health Club Consumer Report digs deeper into specific applications that can be used in order to have more 10-year members. Loyalty programs, customized training and small group training classes are among a few of what is in the new publication.

Check out more on the IHRSA Health Club Consumer Report.

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IHRSA Global 25: fitness industry making positive strides

Last year, when discussing the IHRSA Global 25, the phrase people used most frequently to describe the industry, overall, was “recession-resilient.” But that was last year.

Now, in reflecting on the industry’s performance in 2013, club operators, analysts, investors, and others seem to have moved on. “Many of the industry’s leaders have put the recession behind them, and are trying to figure out in what ways the sector is going to perform differently going forward,” observes Rick Caro, the president of Management Vision, Inc., a Manhattan- based consultancy.

In short: It’s a new day, a new game, and industry players are trying to sort it all out.

The IHRSA Global Report for 2014, the basis for the IHRSA Global 25 lists, chronicles changes from 2012 to 2013, and, in general, reveals across-the-board increases in a wide range of metrics - both with respect to the U.S. and global industries. Domestically, revenues climbed from $21.8 billion in 2012 to $22.4 billion in 2013, a 2.8% increase; the number of facilities, from 30,500 to 32,150, up 5.4%; and the number of members, from 50 million to 54 million, a solid 8% rise.

For more on the Global 25, read on.

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2014 IHRSA Global Report offers useful and pertinent information

The health and fitness industry is doing quite well. One would be hard-pressed to argue against it. Recent reports, studies and research prove that.

• revenue grew to $77.5 billion, up from $75.7 billion
• 3,000 clubs worldwide; last year the number was just over 150,000
• 32,150 facilities, a 2,000 increase
• 140 million club users, a huge jump from 131.7 million last year

It isn’t just about numbers. How about these accolades:

• A recent study said that fitness is the world’s biggest sport and there is still plenty of room for growth.
• Entrepreneur magazine placed Anytime Fitness at the top of its 2014 Franchise 500 list.
• Franchise Times named Snap Fitness and Founder and CEO Peter Taunton a Dealmaker of the Year in February 2014. 
• Anytime Fitness plans to open more than 1,500 clubs in the next five years; Planet Fitness added 50.

More on these findings, and what this means to the industry, can be found in one place – the 2014 IHRSA Global Report, which is now available in a PDF. The publication is the most up-to-date on the global fitness industry, consisting of an industry overview, research, and company and supplier profiles.

Read on to learn more about what the 2014 IHRSA Global Report has to offer, and how to order it.

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Latest Trend Report points out various growth opportunities

The latest IHRSA Trend Report shows that Millennials (Generation Y) is playing a big part in health and fitness club membership reaching all-time highs for the quarter ending June 30, 2013.

More than one-fourth (27%) of those in Generation Y (ages 21-30) reported belonging to a club. It is the highest of any generation., according to numbers from the second and third quarters of 2013.

The IHRSA Trend Report, published quarterly in partnership with Leisure Trends Group, is focusing on health club consumer behavior of American ages 16 and older for the latest report, Volume 3 Issue 3. 

Read the latest IHRSA Trend Report for much more information.

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Industry insight with IHRSA Consumer Report

If you are looking for fitness industry trends that can help with membership sales, retention and attrition, then IHRSA’s latest research publication, 2013 IHRSA Health Club Consumer Report will give you all the information you will need.

The report provides detailed insight into the participation trends of both member and non-member consumers in U.S. health club facilities. It is based on analysis of 42,356 online interviews that were conducted with a nationwide sample of individuals and households in early 2013. 

For report excerpts and how to order, read on.

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