Get creative with your marketing strategies
Thu, May 2, 2013 at 16:13
IHRSA in Brick Bodies, JJosh Gerber, Marketing, Webinars

Prosperous marketing initiatives can be the difference between a successful club and one struggling to make a profit. Keeping track of and meeting key performance indicators (KPIs) and benchmarks are paramount to an effective marketing campaign.

IHRSA’s next webinar, Creative Marketing Strategies, with Josh Gerber on Thursday, May 9, 2 to 3:30 p.m., will delve into what makes a successful marketing department and what are some new, as well as tried-and-true, plans.

The webinar is sponsored by Cybex.

Gerber, Marketing director for Brick Bodies Fitness Services, has been creating and implementing marketing strategies that have proven to get new members through the door. During the 90-minute webinar he will:

Cost is $39 for IHRSA members; $79 for non-members.

To register, visit ihrsa.org/webinars, email membership@ihrsa.org, or call 800-228-4772.  

Article originally appeared on IHRSA (http://www.ihrsa.org/).
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