Industry insight with IHRSA Consumer Report
Thu, December 19, 2013 at 15:47
IHRSA in Health Club Consumer Report, Melissa Rodriguez, Research, Retention, memberships

If you are looking for fitness industry trends that can help with membership sales, retention and attrition, then IHRSA’s latest research publication, 2013 IHRSA Health Club Consumer Report will give you all the information you will need.

The report provides detailed insight into the participation trends of both member and non-member consumers in U.S. health club facilities. It is based on analysis of 42,356 online interviews that were conducted with a nationwide sample of individuals and households in early 2013. 

“Although the industry has continued to serve consumers and post strong performance, challenges remain,” said Jay Ablondi, IHRSA’s executive vice president of Global Products. “The 2013 IHRSA Health Club Consumer Report serves as a valuable guide to how club operators can engage consumers and help them improve their health and fitness levels.”

The 2013 IHRSA Health Club Consumer Report was compiled in partnership with ClubIntel, led by industry veterans Stephen Tharrett and Mark Williamson.

The report also covers the following topics:

“Club operators have come to rely on the annual 2013 IHRSA Health Club Consumer Report for a comprehensive understanding of member demographics and participation data,” said Melissa Rodriguez, IHRSA senior research manager. “This year’s report goes beyond statistics and numerical results to provide actionable data, highlighting the opportunities across demographic segments.”

Some key numbers that can be found in the report:

The 99-page publication is available in PDF format at ihrsa.org/consumer-report for $79.95 for members, $199.95 for non-members. 

Article originally appeared on IHRSA (http://www.ihrsa.org/).
See website for complete article licensing information.