Plenty of insight with inaugural Canadian Health Club Report
Thu, December 12, 2013 at 14:34
IHRSA in Fitness Business Canada, Fitness Industry Council of Canada, Orangetheory, Research, canfitpro

A first-ever industry report on clubs in Canada has found that fitness-only locations outperform multi-purpose facilities in operating profit, but revenue from non-dues was much greater in multi-purposes clubs.

The information for the IHRSA Canadian Health Club Report was gathered from the recent IHRSA Canadian health club survey. Fifty-seven companies representing 170 facilities took part in the survey.

“Based on results from IHRSA’s Canadian health club survey, club companies can consider ways to continue to grow,” said Melissa Rodriguez, IHRSA senior research manager. “Multi-purpose clubs indicated offering a wide range of non-dues services beyond personal training, the primary source of non-dues revenue at fitness-only clubs. Club operators across club segments can increase their bottom line by expanding non-dues offerings beyond personal training to include youth fitness programs, nutrition consultations, pro-shop, and other profit centers.”

The report is a sponsored by Orangetheory® Fitness and was produced in cooperation with Fitness Business Canada, canfitpro, and the Fitness Industry Council of Canada.

“Fitness Business Canada has long advocated for a comprehensive survey of Canadian clubs," said Graham Longwell, editor of Fitness Business Canada. "With the release of this report, we hope that club operators will see how sharing their information can help improve their bottom line and also better our industry as a whole."

The report is divided into the following sections:

The IHRSA Canadian Health Club Report is available at ihrsa.org/canadian-report, in PDF format for IHRSA members ($69.95) and non-members ($129.95). Other IHRSA reports and research can be found at ihrsa.org/research-reports.

 

Article originally appeared on IHRSA (http://www.ihrsa.org/).
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