The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



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IHRSA 2013 speaker will help change your mindset

Every business owner wants a better product, more sales and happy consumers. 

One of the many bonuses IHRSA International Convention and Trade Show attendees receive is advice and real-world practices on how to better their clubs. Whether it in the area of retention, sales, marketing or some other part of your business, there is sure to be a seminar, speaker or even networking event that will touch on what you are interested in. 

One of the four general session speakers at this year’s event, March 19-22 at Mandalay Bay in Las Vegas, is Peter Sheahan, founder and CEO of Change Labs, a consulting company that helps with changes that hope to create a sustainable competitive edge. 

Sheahan will be on stage Friday, March 22 with, “FL!P: Creative Strategies for Turning Challenge into Opportunity, and Change into Competitive Advantage.” The session is sponsored by MYZONE. 

He sat down with CBI, IHRSA’s flagship trade publication, to answer a few questions about his talk at IHRSA 2013, his company and past experiences. 

Among the subject covered in the article is his book Fl!p, the basis of his IHRSA presentation, which shows how leaders can change their way of thinking and their way of doing business; changing chaos into opportunity; changing the behavior of an entire organization; and how Generation Y is important to the fitness industry. 

Check out CBI Unbound, the blog for the magazine, for the full story.


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