CEDARDALE HEALTH & FITNESS
Owners: Ed & Zoe Veasey and family (Ada Veasey McKenzie and John Veasey)
Location: Haverhill, Mass.
Employees: 150 during indoor season, 250 during summer season
Number of members: Approximately 4,000
Year opened: 1971
If there is one thing you can say about Cedardale Health & Fitness is it has always had a long-term vision.
The club, now in its fifth decade of operation, was instrumental in getting IHRSA off the ground with founder Zoe Veasey a founding member of the organization. That support, and vision of the importance of having a trade organization, can not be understated.
As far as its own facility, Cedardale, in Haverhill, Mass., has expanded from four tennis courts and a small fitness area in 1971 to now a 180,000-square-foot, multi-faceted area. Among the amenities are three basketball/volleyball courts, indoor tennis courts, pools and track, lounges, rehab center and more.
Of course it doesn’t plan on standing pat. It continues to upgrade to new technology, trends and other ways to make the Cedardale experience more enjoyable.
Check out what else Cedardale is up to.
Club vision/mission statement: We strive to service our members, above and beyond their expectations, every single hour.
Classes: 65 +/- per week. Spinning, Yoga, BodyPUMP, BodySTEP, Zumba, Circuit, Step Interval, Core, Strength, Pilates, Cardio-Mix, along with aquatic classes.
Offerings: 180,000 square feet indoors – Fitness Center, 3 Group Ex Studios, 6 Racquetball Courts, Parisi Speed School, Kids Corner, 4 indoor Tennis Courts (+ 6 under bubbles), 3 basketball/volleyball courts, Pickleball courts, 10 lap/mile indoor track, Courtside Food & Beverage, 4 indoor locker rooms, Northeast Rehabilitation. Summer facility with 10 outdoor tennis courts, 5 pools, playground, Sprayground, 2 Food and Beverage centers.
Cedarland Family Fun Center – Amazement Action Playcenter, 2 mini-golf courses, 9 batting cages, Summer Day Camp (which doubles as our Aquatic Center during the winter season).
Innovative ideas at club: We turned a small two-court gymnasium into Parisi Speed School. Using PFP to capture our members from day one and get them actively involved. Swivid – a tennis video service that members can access to review their games.
Where you hope the club will be in 5 years: Thriving!
Describe area/community club is in: We are in a suburban area with great access from highway. Approximately 45 minutes north of Boston.
Do you have any community outreach programs: On an annual basis, we donate hundreds of trial memberships to schools, auctions, etc. We host American Red Cross blood drives 3-5 times/year. We support Toys for Tots, Adopt-a-Family, MSPCA, Santa Parade and various clothing drives.
Famous former or current members: Cedardale has had many professional athletes over the years along with newscasters, local celebrities, and politicians.
How long have you been a member of IHRSA and what IHRSA programs have you instituted and events have you attended?: Zoe Veasey was a founding member of IHRSA so we’ve been involved ‘forever’! We attend the convention every year and feel that it’s an important for networking, new ideas, new equipment and getting recharged and excited about the business.