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CBI Magazine Read the lastest issue of CBI Magazine.  
Friday
Nov162012

Zumba moves into the video game world

Just in time for the holidays, ultimate brand  Zumba is unveiling a video game. That’s right, a video. 

Pegged as the first video game that is also a workout, Zumba Fitness Core will be available on Nintendo Wii and Xbox and will “sculpt your abs within an exhilarating dance-filled, total body workout.”  

Restructuring at Fitness First continues

With the sale of more than one-quarter of its clubs, the news this week that Fitness First has slashed 120 jobs in Australia is not a big surprise. 

The company is till strong, with more than 4,000 employees. The move coincided with shedding debt and taking on private equity partners Oaktree Capital and Managing Capital as majority owners. 

Nineteen clubs were sold, six were leased and two will be closed once the restructuring is complete. 

New gadget has feel of Apple product

Leave it to Apple, well, a former Apple CEO, to perhaps perfect the fitness app world. 

Misfit Wearables, with John Sculley, CEO of Apple in the 1980s and 90s, has invented Shine. The small, waterproof disc pairs with your iPhone and it will sync all of your fitness data that is collected in apps on your phone. The beauty of this? All you do is place Shine on top of your iPhone screen and it does the rest. And it is the size of a quarter. 

It can also keep track of your workouts, which would be visible in Shine’s app. 

Unfortunately it will not be available this holiday season. The product is expected to be ready in March 2013. 

Learn from your workout

Can you actually learn from your workout in order to better your business to business marketing plan? 

Matt Ford, a lead generation and business to business expert feels you can equate the two. 

His three main steps are, 1. Avoid reaching a plateau; 2. Exercise is not effective without a proper diet; and, 3. Being fit is a life-long effort. 

Money infused into Planet Fitness

A filing with the Federal Trade Commission shows that a private equity firm is ready to invest in Planet Fitness. 

According to a published report, Planet Fitness CEO Mike Grondahl and an industry source have comfirmed that the company will get  $100 million credit line for expansion and national advertising.  

 

 

Reader Comments (1)

This is awesome post. These dance moves which will be so fun and it will make us fit, Exercising with dance is superb idea.
November 27, 2012 | Unregistered CommenterMiesha

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