Just in time for the holidays, ultimate brand Zumba is unveiling a video game. That’s right, a video.
Pegged as the first video game that is also a workout, Zumba Fitness Core will be available on Nintendo Wii and Xbox and will “sculpt your abs within an exhilarating dance-filled, total body workout.”
- Turn off Halo 4, it’s time for Zumba Fitness Core (Examiner.com)
Restructuring at Fitness First continues
With the sale of more than one-quarter of its clubs, the news this week that Fitness First has slashed 120 jobs in Australia is not a big surprise.
The company is till strong, with more than 4,000 employees. The move coincided with shedding debt and taking on private equity partners Oaktree Capital and Managing Capital as majority owners.
Nineteen clubs were sold, six were leased and two will be closed once the restructuring is complete.
- Staff slashed at Fitness First (Knox Weekly)
New gadget has feel of Apple product
Leave it to Apple, well, a former Apple CEO, to perhaps perfect the fitness app world.
Misfit Wearables, with John Sculley, CEO of Apple in the 1980s and 90s, has invented Shine. The small, waterproof disc pairs with your iPhone and it will sync all of your fitness data that is collected in apps on your phone. The beauty of this? All you do is place Shine on top of your iPhone screen and it does the rest. And it is the size of a quarter.
It can also keep track of your workouts, which would be visible in Shine’s app.
Unfortunately it will not be available this holiday season. The product is expected to be ready in March 2013.
Learn from your workout
Can you actually learn from your workout in order to better your business to business marketing plan?
Matt Ford, a lead generation and business to business expert feels you can equate the two.
His three main steps are, 1. Avoid reaching a plateau; 2. Exercise is not effective without a proper diet; and, 3. Being fit is a life-long effort.
- Market your business like you do your workout (Business 2 Community)
Money infused into Planet Fitness
A filing with the Federal Trade Commission shows that a private equity firm is ready to invest in Planet Fitness.
According to a published report, Planet Fitness CEO Mike Grondahl and an industry source have comfirmed that the company will get $100 million credit line for expansion and national advertising.