Latin America's Premier Fitness Industry Event Begins Next Week
Thu, August 25, 2011 at 9:38

São Paulo at night. (Photo: Luiz Henrique Assunção)On September 1, fitness professionals from several Latin American countries will converge in São Paulo, Brazil for the 12th Annual IHRSA / FITNESS BRASIL Latin American Conference & Trade Show.

Brazil, which will host the World Cup and the Olympics in the next decade, is the second largest market in the world for health clubs with over 18,000. (The U.S. is first with 29,890.) One of the fitness industry's fastest growing events, the trade show at IHRSA / FITNESS BRASIL features over 100 industry exhibitors and has grown 25 percent over the past three years.

Attendees will have access to the trade show, educational seminars, networking opportunities and some of the finest speakers the health club industry has to offer. All of the seminars will be presented in English and Portuguese. The programming is designed for health club owners, managers, developers, equipment buyers and decision-makers.

Alessandra Becker, owner of Centro de Natacao e Reabilitacao Golfinho, is a past attendee and had this to say about the event: "We spent three days immersed in incredible presentations focusing on all aspects of running a health club... This show emphasized that in addition to being managers, we deal with PEOPLE and our responsibility is much greater because of it."

We hope to see you next week at the Transamerica Expo Center in São Paulo, Brazil's largest city. For more information, please visit

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