The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Wednesday
Jul202011

IHRSA Chair Art Curtis Explains How to Innovate in a Slow Growth Economy

Art Curtis, chairman of IHRSA's board and CEO of Millenium Partners Sports Club Management, explains in this month's issue of Club Business International (CBI) how to begin growing your business as the US emerges from recession. His prevailing message: stop playing defense, go on the offensive.

Curtis posits that health club owners and operators have had to carefully watch spending and jealously guard their existing business. The time has come, according to the Curtis, who operates seven high-end health clubs including six Sports Club L.A. locations, to stop playing it safe.

Curtis writes:

Art Curtis, Chairman of IHRSA's Board and CEO of Millenium Partners Sports Club Management

"Those of you who’ve fared the best during the prolonged economic downturn probably did so by playing good defense. However, in a new book, Accelerating Out of the Great Recession: How to Win in a Slow-Growth Economy, authors David Rhodes and Daniel Stelter, of the Boston Consulting Group, argue that defense isn’t enough to prevail in a slow-growth economy. To win, you have to go on the offensive.

One of the most effective ways to do so, they remind us, is to focus on innovation.

Read Curtis' entire article, which includes tips on how to innovate in a slow growth economy, in this month's issue of CBI or online here at IHRSA.org.

Reader Comments (1)

Welcome to Cybex Mr Curtis!
June 8, 2012 | Unregistered CommenterBernie Murphy

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