Get Active America! Makes New Partners
Thu, May 5, 2011 at 12:00
Kevin Foley in Get Active America, Let's Move!, PALA

Get Active America! (GAA) is in its eighth year, but it's taking on a new form partnering with Michelle Obama's Let's Move! campaign and the Presidential Active Lifestyle Award (PALA). The strategic shift in programming allows health clubs that participate in GAA to take advantage of the national shift toward health.

Club Business International's (CBI) Patricia Amend explains how these new partnerships will benefit IHRSA clubs:

"Let’s Move! and the Challenge provide a unique and promising opportunity that IHRSA has been quick to seize. It’s redesigned its own eight-year-old national fitness program, Get Active America! (GAA!), which begins this month, aligning it with these two initiatives to help clubs firmly position themselves as the resource for health and wellness information in their communities."

For more information about Get Active America, visit

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