This Week in Fitness: Your Office is Killing You

Your Office is Killing You

A morning workout might not be enough to offset the negative effects of spending a day sitting in your office - if you sit in an office, that is. Sitting in one position without moving for a long period of time is a serious health risk, according to a study published in the European Heart Journal. It's not all bad news, though. Even such small acts as standing up can help.

• Even After a Morning Gym Session, a Day at the Desk Could Hurt Your Heart (TIME)

Targeting Demographics

As our industry continues to grow, health club operators are realizing the value of targeting a specific demographic rather than marketing to everyone. Two of the fastest growing demographics are 55-plus baby boomers and children between the ages of 6 and 17. Although baby boomers are a fast growing market, the market is still largely untapped, according to Club Business International.

• Age-appropriate exercises gain ground in 2011 (MSNBC)

Reducing Health Care Costs

It's no secret exercise can improve health. However, very few doctors prescribe exercise at a health club. IHRSA board member David Patchell-Evans is doing his best to solve that problem in his Good Life Fitness clubs in Canada.

• Prescribing exercise to lower health costs (The Chronicle Herald)